SMARTE
Where Art meets Science
For almost 100 years Disney has been using innovative technologies to create magical stories.
In 1928 Mickey Mouse was first shown to audiences who were stunned to hear a cartoon make sound for the very first time. Using new technology Disney had brought drawings to life.
(innovative: new / original / never been done before)
In 1955 Walt Disney began to tell stories in a brand new way. He wanted to create a living, breathing fairy-tale land. He imagined a world where you could visit a fairy tale castle and walk through its gates meeting princesses and heroes along the way. He called this place Disneyland.
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Walt dreamed that Disneyland would inspire people from all over the world.
To make this dream a reality he needed a team of amazing people.
To build a real life fairytale he would need artists, scientists & engineers
to work together to create the sights, sounds, smells and
everything else that would make Disneyland special.
He named the men and women on this team:
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Imagineers
ImaginEER
Find out about the work Imagineers do today and how teams of people
work together to create attractions.
Building Worlds
Discover how Imagineers build the worlds of their attractions using Sounds, Tastes, Graphic Design and more.
Theme
Sounds
Taste & Smell
Materials
Graphic Design
Imagining Worlds
Creating attractions begins with imagining the world where it will take place.
Take a look at how Imagineers use story to help build their attractions.